Search Engine Optimisation is the process of improving the visibility of a website via search engine such as Google.
Seo falls into two distinct categories, the whitehat methods that are approved of by leading search engines and are considered good web development practise and the 'blackhat' methods which may lead to your site being blacklisted from search results. We will only pursue so called 'whitehat' methods.
The methods which we employ include those listed below:-
- Meta data & keyword density
- Advice on increasing the number of inbound links
- 301 redirects and use of robots.txt to exclude irrelevant pages
- Creation of xml sitemap
- Submission to leading search engine indexes
- Use of Google Analytics
- Paid submission services (e.g. pay per click) where required
- Use of cross-linking where necessary